Article marketing can seem easy when you first begin. What’s so difficult about placing and article you’ve written on your product in a directory? Try it one time to see that it’s harder than you thought. Thankfully, this article provides all you need to get started.
If your site lets people post comments, use a “no follow” attribute. If a user leaves spam links, search engine spiders will see the “no follow” and they won’t follow it. That stops you from getting negative attention from those crawlers, and helps you avoid linking to sites that are just spam.
Businesses can use article marketing through blogs as a creative and affordable way to attract attention to what they offer. You can create a blog for free and easily interact with your readers. It is easy to start blogging, and you will attract more readers and buyers.
With article marketing, it is important to send all of your work to directories. The benefit of this is that your primary articles will be seen in the indexes of search engines, and additional pieces will send traffic your way as well.
Originality is key. When you reveal yourself in your work, you set yourself apart, and readers will sense that authenticity. You will see an increase in readership when you are unique.
Ensure your articles are relevant to your links and keywords. Everything in the piece must make sense and flow well together. There also needs to be a connection between all of the different parts of the article. The search engine will be confused if it can’t find any connections in your content.
Success in article marketing is easier when you know about search engine optimization and internet marketing, as well. Make sure to get a grasp on SEO if you want to increase your rankings. If you publish it and do nothing more, they won’t come. Keep your goal in mind.
Make sure all the content on your website matches up with whatever topics your website covers. If someone comes to your site seeking information about article marketing and all they see is a page that is trying to sell them something, they will most likely close the site and not return. The web crawlers will notice this, which decreases your page rank.
Your articles should encourage readers to take the next step. Most readers know that one article can’t provide all the answers, even if it claims to give the answer in a few steps. Before writing your article, identify the next step you want your readers to take. Build this step into the body of your article and direct them into a sales funnel.
Keep your paragraphs under 5 sentences, and the article should be between 5 and 7 hundred words. To make sure your articles are accepted by the largest number of directories, you should try to stick with these criteria as a guideline. The criteria requirements for blogs is a little different, at around 300-400 words.
Article writing can often be fun and can help people want to buy what you’re selling. Utilize these tips for your article marketing attempts so that you can draw in readers, which can lead to buyers. Marketing is easy when you have some guidance!